The Shining Muscles
India is one of the most youthful country in the world with more than 65% of the total population is under 35 years old. Indian fitness & slimming industry currently pegged at
USD 0.78 billion is stated to grow at a CAGR of 25% to reach USD 2.4
Billion by 2015. We would not be surprised if the industry outperforms
our ballpark figure. The new young generation is aspired with new hopes and having a good vision towards there health. With the access of internet and the raising influence of Bollywood (Hindi film Industry) and the well fitnessed action heros, The young brigade of India is now need to became slim and wants good shape for there body. The body fitness is now a days important for Gents as well as ladies. In the last decade men and women shows reluctance to go for a gymnasium and thought it was a waste of time and money. But when the Bollywood actors and actress became more slim and fit, the total outlook of the youth were changed . The situation was changed also because of the improved financial condition and education qualification of the youths.
It is definitely a promised market in India for Health and Fitness. If one should interested in building a start up in these sector, then i am sure there is a huge market waiting for you. The Indian condition of health and fitness is entirely different from that of the other countries. Indian Youth needs muscle extension with fun, privacy and trust. To be precisely in the Gymnasium it should have a clean and musical environment with a special program to reduce the obesity and pot - belly. Also they are expecting a diet training as well as body tuning. Lots of ayurvedic home remedies available for easy reduction of weight as well as mass. So i recommend to have a Indianised approach of fitness in the start up plan. Also ladies wont recommend to work out with men, so allocate a special place for them or start a different time for there work out. In a Gymnasium the major expense will be for the machinery and land. Please note if u can start a gymnasium with best results, you can further increase your presence by giving the business for franchisees. In the initial time, you can have a deal with the machinery dealers or manufacturers for a better discount or a customised EMI. You can apply for bank with the help of any Youth center or club. before starting the Gym, you should have a thorough plan on the execution especially on the weight reduction program and the inclusion of ayurvedic therapy for weight reduction. You can attract youth by starting a campaign in college, clubs and the sports grounds. Facebook is a good medium for advertisement.
Once you mature into a certain level, think for a franchisee option as these segment is having good growth and can expand your business without spending much cash. I have one friend started Gymnasium at his home and now rents the machines and dumbbells to school children for a small amount, but surprisingly he started his own Gym after 2 years from the money he collected from these rentals.
As Indians have a strong acceptance with Swamy Vivekananda, the young generation is now following his words " Those who have a strong body can only build a strong mind" .. Yes the Life style diseases are gripping its presence in India. Heart attack, stroke, Cholesterol etc were a common disease in India and youth were very much aware about the impact and aftermath too.. So a strong need of physical fitness and slimming is essential for Indians and the number of health fitness institute were very low compared to the demand. So come arise and start your own Fitness center which can ensure health to youth as well as good revenue for you. :) Post your comments if you have any suggestions or want to know more details..
Build a Strong nation , fill your pocket enjoy your life... :) Arise Awake..
